Every year under the hot African sun in the Sudano-Sahelian region a vibrant seven day festival begins – The Guérewol Festival, an annual beauty contest but with a refreshing twist – the men do the impressing and the women pick the winners. This unusual and titillating contest calls for young men to dress in elaborate outfits, apply immaculate make-up, and sing and dance to hypnotic rhythms. Winning the contest can lead a man towards an array of opportunities, whether it is a lover, wife or even a single night of passion.

Annual gathering
At the end of the rainy season in September, thousands of nomadic Fulani people prepare to travel south on their dry season trans-humance migration. These nomadic clans roam the western part of the continent with their livestock and possessions, as their forefathers before them. From Niger to south western Chad, Cameroon and far into the western parts of the Central African Republic. After trekking through miles of arid desert the Woodabe, a sub-group of the Fulani, gather in Southern Chad to partake in the Guérewol Festival. It takes place in a secret location that is only revealed days before the event. Due to their life on the move and isolation, the Guérewol Festival is the most important date in the Woodabe calendar, where clans and families congregate for a week-long get-together of socialising, dancing, courtship, horse races and trade.

Male beauty pageant
An imperative pillar of the Guérewol Festival is beauty. The Woodabe are unashamedly vain people where vanity is celebrated. Tall, slim, white teeth, white eyes, long and an aquiline nose are considered desirable traits by the Woodabe women. On the morning of the festival, there is already a mounting sense of anticipation. Young men are up at daybreak under the cool shade of the scattered acacia trees and are armed with their trusty pocket mirrors, an indispensable accessory. Preparation involves a lengthy process of shaving hairlines, plating hair and coating their faces with red ochre, crushed chalk, clay and burned bones. Daubing on lines and white dots in floral formations are incorporated to accentuate facial symmetry. Black kohl is a favourite hue, as it helps emphasise the eyes and teeth.

Make up is not only the contributor to a man’s beauty. Depending on the clan, Woodabe men drape themselves in traditional and ceremonial dress, consisting of beautifully bejewelled tunics, long braids of cowrie shells, white armlets made from billy goats’ beards, trails of soft leather wraps or skirts and sparkling crowns. To finish the final look, the ‘pièce de résistance’ is placing towering ostrich plumes and woollen tassels onto of their headdress to accentuate their height. Preparation for the festival is an event in itself, where family members pitch in to help to ensure that they are pin point perfection.

Music and dance
Music and dances are the focal point in any Guérewol Festival. The festival symbolises a time for love through a seven day courtship contest. When adorned and ready, the men gather in lines to perform an ensemble of hypnotic dance and songs to prove their interest, stamina, and attractiveness towards marriageable young women. The principal competitive dance is called the Yaake which last hours each day under the hot desert sun. This may sound brutal; it can be, although some of the men have an ancient trick up their sleeve: some will often drink a fermented bark concoction which has been rumoured to have a hallucinogenic effect and enable them to dance for hours on end. The Yaake is the dance that every man wants to excel in. Any man who is chosen as the most attractive in the Yaake will not fall short of female admirers. In order to achieve such status, the men must dance and sing in a long line, arms interlinked, swaying and moving to the rhythm, eyes wide open in mock surprise while concurrently chattering their mouths “va va va va va” continuously at lightning speed while baring their sparkling white teeth. To master the Yaake, the dancers must strive to emulate the grace, elegance and movements of the long-legged white cattle egret. Throughout the week there are many secondary dances which occur in circular formations that spring up spontaneously.

The Judges
While the young men dance the Yaake in front of thousands of Woodabe clan members, the most important spectators are the young and highly opinionated marriageable women. While they dance before their ever growing audience, the women huddle in graceful poises in the crowd. A swarm of black shawls drape over them, contrasting with the men‘s colourful ensembles. They may look shy and looking quite blasé about the whole matter, but they are in fact keeping a discerning and enthusiastic eye on their subjects. Of these women, three of the clan’s most beautiful women are specially chosen to act as a jury to select the most attractive males. Often the judges are daughters of previous winners of the Yaake. At the climax of the Yaake, each judge chooses her champion by slowly walking along the line of dancers and swiftly points to them. By winning the Yaake, it will enhance the man’s sexual and social status, respect and a pick of all the women.

Some of the women watching may already have a husband. Every Woodabe girl has an arranged marriage, but there is always the possibility of a second one. The Guérewol Festival is a dangerous time for a married man. If a married woman prefers the looks of another man she can choose to be ‘stolen’, leaving her husband behind. There is no stigma attached to setting one’s marriage aside at the Guérewol Festival, whether it is temporary or permanently.

Gerewol Ceremony with Origins Safaris, Chad
This is possibly Africa’s most spectacular tribal festival. Every year, after the rainy season, the nomadic Bororo (Fulani) people, with roots lost in ancient times, meet in secret areas of the Sahel, straddling Niger, Chad and Cameroon, to celebrate. The men devote their time to show off and display their best physical features and celebrate. This is a crucial time to exchange news, make friends, and have love affairs. Click on the link for a quick video clip: https://www.youtube.com/watch?v=ZH0_nRD7Bt4

Origins Safaris – Authentic African Experiences Since 1963


















STEVE TURNER
SELEMPO EDWIN LESOINE
STANLEY KARITHI
ZACHARY METHU MBUTHIA
PETER LIECH ADEDE
FELIX WAMBUGU
JOSHUA SONKOYO
HENRY MIWANI












Steve! I went to the Niger Gerewol in 2005; can’t go there anymore; would love to visit Chad’s Gerewol as well as the elephants. Can it be done on the same trip?
Cheers, Charlotte